Newcastle locals invited to support cancer charity with Levi’s at the Metrocentre – 28th & 29th June
This month, the team at Levi’s Metrocentre store will be trading denim for Lycra as they take on a charity cycling challenge in support of North East cancer charity, Team Solan.
Taking place on Saturday 28 and Sunday 29 June, the event is part of Levi’s ‘10 for 10’ summer campaign, which sees 10 Levi’s stores across the North East each complete a static bike ride with one shared goal: to raise £10,000 for Team Solan.
Stationary bikes will be set up outside the Levi’s store at the Metrocentre, where Levi’s staff members will be cycling in shifts across the weekend. Shoppers and visitors are encouraged to stop by, cheer them on, and donate what they can via QR codes or contactless payment options on the day.
Team Solan, based in County Durham, is a cancer support charity founded by Mark Solan, who lost his mum to cancer at the age of 15. Today, the charity supports patients, carers, and loved ones – known as ‘Warriors’ – offering practical, emotional and financial support to help them through the toughest of times.


The ‘10 for 10’ campaign was inspired by Sarah Montanarini (née Lax), Levi’s North East Community Champion, who was personally supported by Team Solan when her now-husband was diagnosed with Hodgkin’s lymphoma.
“Team Solan was there for me in a way no one else could be,” said Sarah. “This campaign is about giving something back and helping more people discover the difference they make.”
Newcastle is the next stop on the ‘10 for 10’ fundraising tour, which has already visited Dalton Park, Castleford and Aberdeen, with more events to come in Leeds, York and Edinburgh.
“We’d love for the Newcastle community to come down and show their support,” added Sarah. “Whether it’s a cheer, a chat or a donation, every small action helps us go the distance.”


Mark Solan, founder of the charity, said: “The support from Levi’s has been amazing. This partnership is about more than fundraising – it’s about showing people facing cancer that they’re not alone. We’re incredibly grateful to the Newcastle team for getting involved.”
Event details
Location: Levi’s, Metrocentre, Newcastle
Dates: Saturday 28 June & Sunday 29 June


Activities: Staff-led static bike ride challenge, fundraising, meet the team
The public is warmly invited to come along, encourage the riders, and donate if they can. Every bit of support helps Team Solan continue their vital work across the region.
To learn more or donate directly, visit: www.teamsolan.org.uk.