'Committed to raising standards' - Newcastle holiday park set for £50m investment, creating 100 jobs
Holiday park operator Parkdean Resorts is set to invest £50m to improve its on-park facilities and amenities, expand pitches, and enhance retail developments next year.
Newcastle-headquartered Parkdean Resorts owns and operates 65 holiday parks across the UK, which welcomed more than three million holidaymakers last year.
As part of the investment, Highfield Grange Holiday Park in Essex and Vauxhall Holiday Park in Great Yarmouth will undergo major transformations, with £5m invested per park to provide a record number of new activities for all ages by spring 2026.
The two parks will benefit from features brand new to Parkdean Resorts, including indoor adventure golf, upgraded high and low ropes, and Bear Grylls escape rooms.
Both parks' existing indoor and outdoor Tots Zones will be expanded and enhanced to provide larger, modernised play areas for toddlers, while off-road driving ranges will be available to children aged four and over.
The investment will also include the introduction of a new sports bar concept, Hat-Tricks, serving a variety of food and drinks. Hat-Tricks will also be home to indoor interactive sports such as shuffleboard and darts.
The investment is expected to create up to 100 jobs, including full-time roles and a range of seasonal positions.
Steve Richards, chief executive at Parkdean Resorts, said: "In 2026 we will be investing approximately £50m in our holiday parks to improve facilities, elevate guest experience, and keep families coming back to these fantastic locations throughout the UK. As the UK's leading holiday park operator, guests return to us year after year because they trust us to deliver the quality and consistency they expect.
"Next year guests will see Highfield Grange and Vauxhall transformed with major investments to upgrade and diversify the on-park activities. Ongoing investment within the communities we operate in is also a key part of our strategy, and we are committed to raising standards to remain at the forefront of the UK holiday market. We are excited to welcome guests to see all that these parks have to offer next year."
The latest investment follows a major £140m cash injection in 2022, which included upgrades across 16 parks including the introduction of high ropes, virtual reality games, and the Bear Grylls Survival Academy, the addition of 850 new caravans and lodges, and a £6m wi-fi upgrade.