Eldon Square celebrates huge 2025 success as full number of visitors announced

Eldon Square has announced a standout year of growth in 2025, significantly outperforming the national average performance for similar sites.

Against a retail landscape which saw footfall at UK shops decline by -0.8% compared with 2024, Eldon Square achieved a +1.7% year-on-year increase.

In total, Eldon Square welcomed 26.4 million visitors across the year, supported by a bumper Christmas season which saw 5.6 million visits in November and December alone.

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Eldon Square | Eldon Square

Total sales at the city centre site increased by 4.3% in 2025 compared to 2024, outperforming the British Retail Consortium (BRC) benchmark of 0.9%.

In December, total sales rose by 4%, compared with a BRC benchmark decline of -0.5%.

Celebrating its landmark 50th year in 2026, Eldon Square will welcome a pipeline of additional openings. This is thought to include the Freight Island development which was announced in February 2025.

Helen Cowie, Centre Director at Eldon Square, said: “The strength of these results proves that our research and data-led approach is working - driving footfall growth, increasing engagement across our key audiences, and reinforcing Eldon Square’s role at the heart of Newcastle.

“Alongside an enhanced programme of collaborative partnerships with organisations such as the British Fashion Council, regional education partners including Newcastle College and the Newcastle United Foundation, these achievements demonstrate the continued potential for regional retail and leisure destinations in today’s market.”

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