Gateshead ecommerce company buys French tech firm amid plans to create one of Europe's most advanced platforms
Gateshead-based SaleCycle, a BGF-backed ecommerce services business, has snapped up a French technology firm in a move which will create one of Europe's most advanced full-funnel conversion platforms.
BEYABLE specialises in onsite personalisation and conversion optimisation. The agreement will combine two complementary businesses to create an advanced platform, meeting growing demand for services that help ecommerce brands convert more visitors and drive measurable revenue.
The combined platform will integrate identity resolution, behavioural intent scoring, onsite personalisation, A/B testing, and remarketing across email, SMS, WhatsApp and RCS. The acquisition comes at a time when up to 90 per cent of ecommerce traffic remains anonymous, making identity resolution and behavioural understanding critical to conversion success.
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Fabien Sanchez, chief executive, SaleCycle, said: "This acquisition marks a pivotal moment for ecommerce performance. By bringing together identity resolution, behavioural scoring, and onsite personalisation, we are creating a platform that helps brands engage and convert every visitor intelligently in real time – something the market has been demanding for years."
Julien Dugaret, chief executive, BEYABLE, added: "Joining forces with SaleCycle allows us to scale our vision globally while continuing to deliver the agility and measurable ROI our customers value.
“This merger will enable us to address new markets and verticals that SaleCycle has supported for more than 15 years, creating new opportunities for growth and innovation for our customers."