Iceland Summer Cheer campaign granted additional £1m; how to claim your £30 voucher in Newcastle?

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Iceland’s Summer Cheer campaign sees an additional £1m granted to help 80,000 pensioners

The success of Iceland’s Summer Cheer campaign, aimed at helping vulnerable pensioners in some of the most financially stricken areas of the country including north Newcastle, has now led to additional funding received for the initiative.

The Rothesay Foundation, the UK’s largest specialist pension insurer, has agreed to an additional £1 million in funding, allowing for a further 80,000 eligible pensioners to receive aid.

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This additional funding matches the original £1 million pounds that The Rothesay Foundation gave to the campaign, run in conjunction with Iceland and Age UK.

The Summer Cheer campaign comes in addition to the weekly over 60s discount across all Iceland stores, which provides customers with a 10% discount every Tuesday and the campaign will continue until September 16 2022.

What is the Summer Cheer campaign?

Iceland said it has partnered with the Rothesay Foundation to start the ‘Summer Cheer’ campaign, which will continue until September 16.Iceland said it has partnered with the Rothesay Foundation to start the ‘Summer Cheer’ campaign, which will continue until September 16.
Iceland said it has partnered with the Rothesay Foundation to start the ‘Summer Cheer’ campaign, which will continue until September 16.

The ‘Summer Cheer’ campaign is taking place in selected areas of the UK identified high areas of need, giving local pension-age residents who are living independently, or with a carer, who rely solely on a state pension and benefits a £30 voucher for food and other essentials

The initiative was trialled last December in South London with the Lambeth Winter Cheer campaign, which helped almost 2,000 people in need over the Christmas holiday

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Along with the vouchers, the campaign will also provide Age UK’s information guide on financial advice following research showing that, despite record levels of poverty, over 770,000 pensioner households are still missing out on Pension Credit payments - worth £1.5 billion every year.

If pensioners qualify for a £30 voucher with the Rothesay Foundation, the over 60s discount can also be used in conjunction with this.

How do I claim my £30 voucher?

Pensioners will qualify for the voucher if they are of pension age and are either living independently or with a carer, and relying solely on state pensions and benefits.

Eligible pensioners should call the Summer Cheer hotline on 0800 098 7877 to request their voucher.

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The telephone line will be open from 9am to 5pm, Monday to Friday

Where else can I use the vouchers?

The Summer Cheer campaign has also been rolled out across Iceland stores in the following locations:

  • Glasgow
  • Strathclyde
  • Greater Manchester
  • Liverpool
  • Wirral
  • Newcastle North
  • Sunderland
  • Birmingham
  • West Midlands
  • Glamorgan
  • Newport
  • North Wales
  • Lambeth
  • Croydon

To find out if your local Iceland store accepts these vouchers, you can visit the Iceland website and use their postcode checker.

Where is my nearest Iceland?


The Summer Cheer campaign vouchers can be used in the following Newcastle Iceland stores:

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  • Newcastle St. James: Unit 6B St. James Ret Park, Stamfordham Road, Newcastle NE5 2SF
  • Kingston Park FWH: Unit 4 Kingston Retail Park, Newcastle NE3 2ES
  • Blaydon: Unit 24 Blaydon Shop Centre, Blaydon, Newcastle, NE21 5BT
  • Benwell: 2 Benwell Shopping Centre, Benwell, Newcastle NE4 8BE
  • Arthurs Hill: 253 Stanhope Street, Newcastle Upon Tyne, Tyne and Wear NE4 5JT

Who is The Rothesay Foundation?

The Rothesay Foundation was established in 2019 by Rothesay, the UK’s largest specialist

pension insurer. The Foundation’s mission is to help secure and improve the quality of life of older people in need in the UK, enabling them to live their lives in a happy, safe and fulfilling way.

The Foundation partners with charities and other organisations to make this possible, helping them to deliver their vital work in this area.

More information on The Rothesay Foundation can be found on their website.

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