Newcastle’s love affair with Greggs is no secret – and when a cheeky emoji from the high street bakery hinted at the possible return of the legendary Steak & Cheese Roll, local fans went into full-on pastry panic.
Now, award-winning Stilton makers Clawson Farms – based over 200 miles away in rural Leicestershire – have stepped in with an offer to help make that comeback a reality: the very same Gold-winning Stilton that powered the original bake.
But while the cheese may come from down south, this mission is proudly local.
Keith Wellden, Clawson’s National Account Manager, lives just around the corner from Greggs HQ in Newcastle and has Greggs in his blood – with three generations of his family having worked for the brand.
To make the case, Keith and Clawson’s Master Cheesemaker Richard Mayfield hand-delivered an 8kg wheel of their world-famous Stilton straight to Greggs HQ – flanked by suited-up security and riding in a delivery van fit for royalty.
“I’m in my local Greggs most mornings,” said Keith. “When the Steak & Cheese Roll disappeared, I was gutted – just like thousands of other fans across the North East.
“So we thought, why not offer the best Stilton in Britain to help bring it back? My family has Greggs in our DNA – we’ve worked there across three generations. Helping bring back this bake just made sense. Meeting Roisin and the team was brilliant – she welcomed us with open arms and even invited us in for a cuppa and a sausage roll!”
Roisin Currie, who is the CEO of Greggs said “You’ve made our day!” and the team went on to auction the huge wheel in aid of the Greggs Foundation.
North East Fans Are Hungry For It – Literally

1. Contributed
Clawson Farms plea ‘We’ll bring the cheese’ Photo: Submitted

2. Contributed
Master Cheesemaker Richard Mayfield arrives at Greggs with the Stilton and flanked by security guards Photo: Submitted

3. Contributed
Big cheese Richard Mayfield with Greggs CEO Roisin Currie Photo: Submitted

4. Contributed
Come on Greggs … bring back the Steak & Stilton Roll Photo: Submitted

