New competitive socialising experience to open at Metrocentre on 19 July
Activate, the UK's newest immersive competitive socialising experience, has confirmed that it will officially open its second UK location at Metrocentre, Gateshead on Saturday, 19 July 2025, just in time for the summer holidays.
Following the runaway success of its UK launch at The O2 in London, which welcomed more than 50,000 visitors in its first six weeks and quickly became the top-performing Activate venue globally, Activate is now bringing its high-energy, tech-led group gaming experience to the North-East.
Activate invites thrill-seekers to jump, climb, and problem-solve in real-time interactive game rooms. Featuring 12 cutting-edge spaces and nine immersive game types - including Laser, Grid, Hoops and Portals - groups of two to five can take on challenges across various difficulty levels in a dynamic, adrenaline-fuelled adventure.
We Do Play has a track record of launching hugely successful entertainment experiences in the UK, including Flip Out and Putt Putt Social. The group also founded the Boom Battle Bar brand.
Part of Metrocentre's thriving leisure quarter - alongside established operators such as Treetop Golf, Clip ‘n Climb and Namco Funscape - Activate will offer a unique new experience for the region.
Originally launched in Canada in 2017, Activate has grown into a global sensation with 60 locations across Canada, the US, and Dubai, and over 750 million social media views. The brand's UK rollout continues apace, with new venues planned in Leicester and Oxford Street, London, later this year.