Newcastle residents love long baths – and some skip showers altogether
New research uncovers the UK’s quirky washing habits with over half (54%) of people in Newcastle preferring to shower.
It’s the age-old question: bath or shower? And it turns out people living in Newcastle have some strong opinions when it comes to getting clean.
A new survey of 2,000 adults by leading bathroom manufacturer, nuie, has revealed that over half of people in
Newcastle prefer to jump in the shower rather than soak in the bath.
In keeping with their obvious love of showering, over three-fifths (62%) of people in Newcastle like to get clean quickly, with their showers taking less than 10 minutes.
However, shower-takers in the region spend an average of 10 minutes getting clean – just one minute less than those in Cardiff, who are the UK’s longest showerers.
The vast majority (93%) of Newcastle respondents spend less than half an hour in the shower, but 3% admitted to showering for over 30 minutes, sending a whopping 270 litres of water down the drain each day.
When it comes to bathing, people in Newcastle spend an average of 19 minutes in the bath, with half (50%) soaking for 11-30 minutes. However, over a quarter (27%) exceed the average, and nearly a fifth (17%) spend more than half an hour in the tub – putting them on par with Wales at the top of the rankings.
While 5% of those in Newcastle admit they never shower, all still reported showering or bathing at least occasionally – unlike 1% of respondents in Birmingham, who admitted they don’t shower or bathe at all.
When it comes to generational divides in showering habits across the UK, the younger generation is all about convenience when it comes to washing with 61% of Gen Z (18-27 year-olds) preferring to shower rather than soak in the tub. The Boomer generation (61-79 year-olds) are in favour of soaking in the bath, with almost a third (28%) choosing to take a bath over jumping into the shower.
However, it’s not just about getting clean quickly – Gen Z also spends the most time in the shower, with 26% of them washing for a luxurious average of 13 minutes. All that water equates to a staggering 42,588 litres, enough to fill 85,176 water bottles or do 851 loads of washing. In contrast, Boomers are the quickest showerers, with over 65% spending a mere six minutes under the showerhead, using almost half (46%) the amount of water as Gen Z.
“Whether you prefer a relaxing bath or a quick shower, we believe that every bathroom – from Blyth to Bishop Auckland and everywhere in between – should be a space where you can unwind and feel your best,” said Jon Walker, Head of Marketing at nuie.
“With our range of stylish and functional bathroom products, we aim to create an environment that combines comfort and luxury, making your daily routine something you look forward to, no matter how you choose to wash – or how long for.”