Pyjama pride: Newcastle is dressing down and loving it
According to new research from windows and doors expert Safestyle, half of Newcastle locals (52 percent) would dress in their cosy pyjamas all the time if they could, clocking up an impressive ten hours a day in bed wear, two hours higher than the national average.
More than three quarters (79 percent) said comfort and relaxation were the main motivators for wearing pyjamas, while almost half (47 percent) said they thought their pyjamas were the best thing to lounge around in.
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Hide AdIn fact, more than half (55 percent) admitted to going a step further and wearing their pyjamas for the ENTIRE day when working from home.


While almost four out of ten (39 percent) have even refused to change for a work Zoom call, just adding a smart top or shirt to their pyjama bottoms.
But it’s not just during the working day that Newcastle embraces pyjamas and slippers, 73 percent say they regularly wear them for the whole day when they are not working, spending an average of nine days a month in their jammies.
Newcastle’s love of comfort is so strong that residents regularly make trips outside the house wearing pyjamas with almost three quarters (72 percent) admitting to take the bins out, 15 percent popping to the shops, eight percent doing the school run, and eight percent cleaning the car all while in the comfort of their PJs.
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Hide AdBut it is not just pyjamas that Geordies love wearing around the house, almost two thirds (61 percent) love walking around the house in their undies.


Surprisingly, more than three quarters (77 percent) say they AREN’T worried about someone seeing them walking around naked through the window, while more than one in ten (13 percent) go a step further and admit to cooking in the buff.
Other household jobs that Newcastle residents like doing in the nude include hoovering (12 percent), washing up (eight percent), dusting (7 percent) and cleaning the windows (three percent).
Four in ten (38 percent) admit they have been caught out in their pyjamas or undies when someone has unexpectedly come over.
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Hide AdScarlett Moffatt, working with Safestyle, said: “There’s no better feeling than getting home and into your PJs after you’ve been out all day. Relaxing in your favourite comfy clothes and enjoying the feeling of just being at home is the best! I’d wear PJs to work if it was socially acceptable!”
A spokesperson for Safestyle said: “This revealing data shows how relaxed the nation is when it comes to going about their daily routines in the comfort of their own home – choosing to chill out in their “comfies” – or in some cases opting to wear nothing at all. What’s particularly eye-opening is that over two thirds don’t seem to mind who sees them through their window. For those who feel more inhibited but want to make the most of the light from their windows, privacy glass is a great option to keep what goes on indoors under wraps – especially as evening draws in.”
THINGS NEWCASTLE LOCALS HAVE DONE IN THEIR PJS:
1. Taken the bins out – 72%
2. Answered the door to the postman – 70%
3. Answered the door to a delivery driver – 68%
4. Taken in a takeaway – 33%
5. Worked from home – 33%
6. Visited a friend or family member – 17%
7. Popped to the shops – 15%
8. Dug up weeds in the garden – 10%
9. Done the school run – 8%
10. Cleaned the car – 8%