We're trying to fight period poverty by offering free period essentials in Newcastle
Eldon Square has launched a new initiative in collaboration with local charity Bright Futures to help period poverty across the city.
Funded by Eldon Square, the campaign, titled Package for Ethel, introduces a discreet and accessible solution for anyone in need of menstrual products while out shopping.
Participating stores across Eldon Square are now offering free period essentials, no questions asked.
Shoppers simply need to ask for a ‘Package for Ethel’ at the till, and they’ll receive a white envelope, embossed with an Eldon Square logo, containing menstrual products.
This gesture aims to provide immediate support without requiring any explanation or proof of need.
The campaign takes inspiration from Ethel Williams, Newcastle’s first female doctor and a trailblazer for women’s rights. A passionate advocate for health and equality throughout her life, Ethel’s legacy lives on through this initiative.
As part of this city-wide effort, customers are also now able to donate menstrual products at Eldon Square’s Customer Service Desk, located opposite Fenwick. All contributions will go directly to Bright Futures, a charity based in South Shields that supports over 5,000 young women every year.
Participating retailers include New Look, The Body Shop, Lush, Hollister, River Island, Bravissimo, Claire’s, Miniso, Sephora, Boots, and Eldon Square’s own customer service team.
Helen Cowie, Centre Director at Eldon Square, commented: “Eldon Square invites the public to stand together against period poverty. Whether by donating, spreading the word, or simply using the service when needed, everyone has a role to play in ensuring that menstruation is never a barrier to dignity, confidence, or full participation in daily life.”
Dominique Hendry, Project Manager at Bright Futures added: “We are thrilled to be a part of this pioneering project. By spreading awareness about Package for Ethel with friends, family, and colleagues, we can all help break the stigma around menstrual health and ensure that no one in Newcastle is left without the essentials.”