New Grainger Market barkey announces opening day giveaway plans
Grainger Market’s newest bakery has announced huge plans for its opening day.
Midsommar Bakery celebrates its Grand Opening in Newcastle’s iconic Grainger Market, on Saturday, November 29 and a day of giveaways is expected.
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The owners aim to introduce fika to the North East - a cherished Swedish custom of enjoying coffee, cake, and a proper break from the chaos of everyday life.
Rooted in Nordic flavours, the bakery specialises in small-batch, high-quality products baked on-site daily, offering an inviting space for customers to pause, enjoy, and indulge.
This includes sweet baked delights and savoury smörgås – open sandwiches with a slice of fresh-baked bread, butter, and toppings.
Midsommar Bakery was founded by baker and musician Nathalie Stern, born and raised in Västerås, Sweden, and Ben Dickenson, a Newcastle native and creative entrepreneur.
What began as a side-hustle grew into a local market favourite, regularly selling out at pop-ups and becoming a supplier to cafés across the city. Growing demand and local support inspired the couple to open their first permanent shop in Grainger Market.
Speaking about the opening, the pair said: “We’re excited to bring a piece of Swedish soul to Geordie hearts! Midsommar Bakery is all about warmth, community, and good quality bakes. We can’t wait to welcome Newcastle in for some good ol’-fashioned fika!”, the couple said, as they prepared for a Grand Opening on 29 November.”
Part of the opening day will see the site offer 10% off all products and free samples throughout the day including bakes, tea, coffee and sandwiches.