9 photos of Eldon Square's newest shop Søstrene Grene as it opens in Newcastle

Popular Danish homewares and lifestyle brand, Søstrene Grene, launched its newest location in Newcastle on Friday, August 30. Located at Eldon Square Shopping Centre, the first 100 customers through the doors on opening morning were given a free blanket.

The highly anticipated launch marks the brand’s first store in the North East and will feature a range of design-led products at affordable prices, including furniture, craft supplies and stationery.

UK Joint Venture Partner, Jonathan Cooper, who runs existing stores across the North of England, is excited for the arrival of Søstrene Grene in Newcastle.

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Before the opening, Cooper said: “We are absolutely thrilled to be opening our first store in the North East and to become part of Newcastle’s vibrant community. We are excited to add to the city’s thriving local retail landscape with our unique products and shopping experience.

“We love seeing the continued support from customers who attend our new storeopenings, and we hope our Grand Opening at Eldon Square will be no different. It’s definitely not to be missed!"