Data study reveals Newcastle is the second most sexually empowered city

A study by online beauty store LOOKFANTASTIC has revealed that Newcastle is one of the top most sexually empowered cities in the UK.

Last year, LOOKFANTASTIC revealed in a study, that sexual wellness and attitudes around sex have changed for the better, and have continued to evolve.

It was revealed that in 2022, 42% of Brits saw casual sex as justifiable, whereas in 1999 the statistic was only 1 in 10 Brits with that mindset and opinion.

LOOKFANTASTIC then conducted a second study into each city in the UK, to calculate a sexual wellness score for each location, and to find which city is the most sexually empowered.

While Norwich took the top spot for championing sexual wellness the most, with a score of 98.36 out of 100, Newcastle was ranked in the second place with a total score of 91.02 out of 100.

Using Google search data as the main source of information for the study, it was found that Newcastle scored in the top five searches for STI tests, sex products, and online platforms such as OnlyFans.

It was also revealed that in 2022 the city averaged a search of just over 116,000 for sexual products every month.

Rounding off the top three of the most sexually empowered cities in the UK was Manchester, with a score of 89.82 out of 100.

Other cities in the top ten list of the most sexually empowered included Liverpool, Lincoln, Birmingham, Bristol, Reading, Glasgow and Leeds.

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