‘Such a tasty treat’ Dicksons celebrate 70 years with creation of limited edition pie
The pie is made up of North East favourite, ham and pease pudding.
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Family run butchers, Dicksons will be celebrating 70 years of providing delicious food to the North East this month.
To mark the momentous occasion, the northern delicacy have created a limited edition pie, which is made up of iconic North East favourite flavours.
The South Shields based firm was established in 1953 by Michael Irwin and his wife Helen Dickson, and went on to become the largest family-owned food manufacturer and retailer in the North East.
The directors of Dicksons decided the best way to celebrate their 70 year anniversary was to create a special pie, incorporating traditional North East ingredients, ham and pease pudding.
Pease pudding has been a North East favourite since the 14th century, and is usually enjoyed in Dickson’s famous saveloy dip.
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Dicksons were keen to pay homage to their past with their new limited edition ham and pease pudding pie.
The granddaughter of Dicksons founders, Elena Dickson said: “Pease pudding is such an iconic dish which has been enjoyed by the people of the North East for hundreds of years.
“With this being such a special year for us we knew we wanted to launch a new product which would also tie in with our past.
“We felt a pie, containing pease pudding and chunks of ham, would be a twist on the already classic combination, and be perfect to mark our 70th birthday.”
Production trails of the pie were carried out this year at a selection of their stores across Tyne and Wear. The trials were hailed as a success by customers, so Dicksons made the decision to release the pie and a puff pastry slice version of it for a limited time.
Elena said: “Some lucky customers have already tried and tasted our anniversary pie and, with the feedback we received, we knew we were onto a winner.
She added: “It’s not every day you get to celebrate 70 years in business with such a tasty treat.”
The 70th anniversary ham and pease pudding pie was officially released in Dicksons stores on Monday, June 5. The pie is 400g in weight and is priced at £3.50.
Dicksons will celebrate their 70 year anniversary on Sunday, June 18.