I won £3m in the lottery at 21, now I'm the face of the brand
A Newcastle woman who won over £3m in the lottery has been announced as one of the key faces behind a new campaign.
A new advert from the National Lottery stars real-life Lotto winners - including Sarah Cockings from Newcastle who scooped a £3.5M jackpot prize.
The iconic “It Could Be You” advertising tagline, which was used to launch the UK’s first ever National Lottery in November 1994, is making a comeback this Autumn.
The slogan, along with the giant gold hand, has not been seen on screens for more than 26 years. They have been reimagined to reach new audiences to support the nation’s millionaire-making game, Lotto.
As The National Lottery’s flagship game, Lotto has created over 3,500 millionaires since the first draw in November 1994.
Allwyn, the operator of The National Lottery, will be using the ad to showcase real people winning and support an optimistic nation that is longing for a bit of hope and 'what if’ belief moments.
The winners include Sarah Cockings from the North East who won £3,045,705 at 21.
Cockings, now 41, said: “When I won, I was studying social care at Northumbria University and living at home. It was my mum’s dream to see me graduate, so I went back to university.”
Sarah treated herself to a Swarovski diamond-studded watch immediately after winning. She has since bought her own house in the Whitley Bay area and invested some of her win. She is raising her four children and has also paid for breast enhancement surgery for herself and her two sisters.