Italian makeup brand KIKO Milano set to launch new Metrocentre store

KIKO Milano, an Italian makeup brand, is poised to open a 1,624 sq ft shop in the Metrocentre’s Lower Red Mall this autumn.

Once opened, the Gateshead shopping centre will have the largest KIKO Milano store in the North East.

The store will feature an extensive range of makeup, skincare, suncare and haircare products, as well as personalised beauty consultation services.

KIKO Milano will complement the already diverse beauty line-up that the Metrocentre already has, taking its place along H Beauty and the highly anticipated Sephora - which is due to open next month.

Ben Cox, Director at Sovereign Centros from CBRE, has welcomed the latest addition to the Metrocentre’s already popular beauty offering.

He commented: “This latest signing reaffirms Metrocentre’s status as the premier shopping destination in the North East.

“KIKO Milano’s arrival on Red Mall is another great addition to the varied beauty offer at Metrocentre.

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“With Sephora also less than a month away from opening, it is an exciting time for the beauty conscious shopper, due to our real breadth of choice.

“This letting underscores Metrocentre’s commitment to expanding and diversifying the category, and enhancing the overall experience.”

Paul Devin, Country Director of the UK and Ireland at KIKO Milano, has expressed his excitement at being able to brand the makeup brand to the Gateshead shopping centre.

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He added: “As we continue our ambitious growth plans, bringing our brand to Metrocentre is one of the most exciting pillars of our strategy.

“With such an iconic shopping destination that has a great beauty offering, we cannot wait to bring our high quality Italian designed and made products to the consumers of the North East.”

The Lower Red Mall will also see the addition of Mango, an international fashion retailer, later this year as the brand is set to open a 6,233 sq ft store.