'Massive thank you to Sela' - Newcastle United partners make ground-breaking sporting move
Newcastle United are sponsored by Saudi Arabian company, Sela, who’ve rolled out the red carpet for a UK sporting legend.
Sela are known for making waves on Tyneside, thanks to their deal with Newcastle United.
From the sensory experiences for fans at the match, to the huge Quayside event in the summer and the Champions League drones, the Saudi Arabia-based company really know how to put on an event.
And while Sela’s name has been growing in football, it maybe is a little less known elsewhere - well, that is, until now.
Branching out into snooker is an unexpected pivot, but one Sela have done this month, in helping arguably the greatest player to have ever lifted a cue, Ronnie O’Sullivan, to set up his own snooker academy in Riyadh.
Taking to social media, O’Sullivan said: “Amazing to have opened my own snooker academy here in Riyadh. Massive thank you to @Turki_alalshikh and @Sela for making it happen! This will be the perfect place to develop future stars locally and globally!! #RiyadhSeason @RiyadhSeason.”
O’Sullivan’s move has been a controversial one, with some fans of the sport claiming the player is ‘selling out’ by going to the Middle East, rather than opening an academy closer to home.
Sela have been a sponsor of the Magpies for the last two Premier League seasons.