Metrocentre aims to boost shopping experience with its new ‘Living Map’

The Metrocentre is officially launched its Living Map as it looks to boost the experience of those who visit the Gateshead shopping centre.

It is one of the UK’s largest shopping and entertainment destinations; however, its intricate layout can overwhelm visitors and pose operational challenges.

The Living Map has been designed to simply navigation at the shopping centre by implementing a digital mapping solution that is accessible via the Metrocentre’s website and 13 interactive kiosks that are located throughout the centre.

It also improves accessibility with stair-free routing options, optimises foot traffic, and supports staff, while also using analytics to drive smarter decisions for the retail space.

This can be used to drive continuous improvements at the Gateshead shopping centre which align with visitor preferences and boost the overall shopper experience.

Gavin Prior, Centre Director at Metrocentre, has given an insight into how the Living Map has already impacted the shopping experience in a positive way.

He said: “Metrocentre is a huge site occupying over 2,000,000 sq ft of space and is home to over 270 stores, restaurants and leisure attractions.

“Due to this size and scale, it is important that we make navigating the centre as easy as possible for our visitors, to enable them to make the most out of their visit.

“The introduction of the Living Map technology, and the ability for shoppers to use their own phones for navigation, has made a huge difference and greatly improved the experience for visitors enabling them to discover more of what the centre has to offer.”

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Peter Asman, CRO at Living Map, has expressed his pride in being able to bring the technology to the Gateshead shopping centre.

He added: ”We’re proud to bring digital innovation to the Metrocentre, opening the door to unforgettable shopper experiences and exciting new retail opportunities.”

You can find out more about the Metrocentre by visiting: https://themetrocentre.co.uk/.