Newcastle hotel frequented by celebrities marks 4th birthday with new mural artwork

INNSiDE by Meliá Newcastle has unveiled a new artwork in celebration of its 4th birthday, created in collaboration with local illustrator James Dixon of Lines Behind.

The piece honours the hotel’s journey since opening in 2021, paying tribute to its unique character, city-centre location, and community partnerships. The artwork captures the essence of INNSiDE Newcastle’s vibrant identity and riverside setting on the banks of the Tyne.

Featuring iconic local phrases such as “Alreet?” and “Whey-I-Man,” the design places the Tyne Bridge at its centre and proudly incorporates the hotel’s philosophy: “Stay Curious.” The piece also reflects the hotel’s dog-friendly approach and its long-standing partnership with St Oswald’s Hospice.

Guests familiar with the hotel will recognise signature elements woven into the artwork, including the distinctive winding staircase, room slippers, branded mugs, and the playful “Busy Exploring” door signs. Notable achievements are also celebrated, from accolades at the North East Tourism Awards to being named Global Winners of the ‘Voice of the Customer.’

“At INNSiDE, we’re passionate about showcasing everything that makes Newcastle special - from supporting local businesses to engaging with the city’s vibrant creative scene,” said General Manager Katie Cunningham. “We’re thrilled to unveil this new piece from Lines Behind, which perfectly captures the spirit of both INNSiDE and the city we’re proud to call home.”

James Dixon first partnered with INNSiDE Newcastle when the hotel opened its doors on May 17, 2021. His original mural-style illustrations, inspired by the spirit of the city, featured throughout the hotel’s public spaces and on purchasable merchandise.

Now, his new design will be showcased in one of the hotel’s most exclusive rooms – a Townhouse Suite newly rebranded as ‘The Toonhoose’ – and will appear on the team’s updated uniforms.

Since its launch, the 161-bedroom hotel has offered a slice of continental lifestyle in the heart of Newcastle’s Quayside. The Open Living Lounge remains the hotel’s vibrant social hub, leading into Gino D’Acampo Quayside – its restaurant, bar, and terrace overlooking the River Tyne.

Over the past four years, the hotel has welcomed numerous A-list celebrities and sports teams, becoming a landmark for both locals and visitors alike.