Newcastle Olympic medal hopeful shares "insane" photo as he becomes face of team GB in city centre
The image comes as part of an ongoing advertising campaign from a major Team GB sponsor.
BMX rider Kieran Reilly has shared a photo of a major advert in Newcastle city centre with the Olympian as the main face of the brand in the North East.
The North East local is currently in France as part of Team GB and has started brilliantly, finishing the qualification stage of the BMX Freestyle event with the highest marks in the competition.
Posting the image to his Facebook page, Feilly said: “Middle of Newcastle man this is insane!!!”
Reilly is not new to social media, initially builing up an online presence through his YouTube channel.
Reilly has come into the games as one of the most respected riders in the world, having won the gold medal at the 2023 European games - beating his second place from the previous year.
He has started his Olympic campaign well, qualifying for the final on the afternoon of Tuesday, July 30 with the highest score of all competitors.
The final is set to take place on Wednesday, July 31 at 1:45pm.
What is BMX Freestyle at the Olympics?
Introduced to the Olympics at Tokyo 2020, this is only the second senior Olympics to host the sport. It was first trialled as an event at the 2018 Youth Olympic Games.
Taking place at La Concorde this summer alongside sakeboarding, 3x3 Basketball and Breaking events, competitors will perform tricks over the course of a 60 second period.
They will be scored based on the difficulty of the tricks, the height of their jumps, and the creativity and style of their routines.