Newcastle Restaurant Week generates over £1 million for participating venues

Newcastle's Restaurant Week in January delivered over £1 million to over 100 eateries in the city- making it the most profitable Restaurant Week on record.

Participating restaurants shared a million pound uplift in trade during NE1's event with diner numbers exceeding 50,000 people.

The twice-yearly event offers discounted meals at some of the city’s finest restaurants, with this year’s deals priced at £15, £20 and £25 per person. A mainstay of Newcastle’s events calendar, NE1’s Restaurant Week has helped transform two of the quietest weeks of the year into two of the busiest and most profitable. Ben Whitfield, director of communications at NE1 Ltd said: “It is fantastic that January’s Newcastle Restaurant Week has once again broken the £1 million mark, making it our biggest on record. As one of the most anticipated culinary events in the city, we continue to work hard to ensure both diners and venues have a fantastic week which showcases the industry and the city at its best. 

“As well as enjoying discounted meals, people know that NE1’s Restaurant Week creates a real buzz in the city which adds to the enjoyment. We are already looking forward to August’s event which will play a key part in our Summer in the City events calendar.”

NE1’s Newcastle Restaurant Week launched in 2011, with 13 of the city’s top restaurants taking part. It has continued to grow, with over 100 restaurants now participating. Inspired by a similar scheme in New York, Newcastle’s event was the first of its kind in the UK, and its success has influenced many other UK cities to try to replicate. Chaophraya in Eldon Square has been a regular participant in NE1’s Newcastle Restaurant Week for many years. Michael Wells, general manager, Chaophraya said: “Having taken part in August's NE1 Newcastle Restaurant Week for several years we know just how successful the event can be, how popular it is with our customers, and the business benefits it delivers, last August’s event actually delivered a record sales week for the restaurant.

“In previous years, we haven't taken part in January's event due to other promotions across the Chaophraya group. We still ran these promotions this year, however, we persuaded senior management to get involved in NE1's much-loved event for the week in January and the results spoke for themselves.

“We had a fantastic week with over 1,700 customers choosing to dine with us, regular faces opting for the Newcastle Restaurant Week offer alongside new customers. It is such a well-known and well-publicised event that creates a real buzz in the city and guarantees a boost to diner numbers for the week. It made a huge difference to an otherwise quite quiet January. We can't wait to take part in future events.”