Leading North East care, leisure and property business, Malhotra Group plc, has chosen Tyneside and Northumberland MIND as its nominated charity for 2022.

Tyneside & Northumberland MIND offers one-to-one support, groups and counselling to those experiencing mental health problems.

Malhotra Group plc has initiated a programme of fund-raising activities among its staff and customers throughout the coming year.

And chief operating officer Atul Malhotra believes the benefits of the partnership will work both ways.

“We will, of course, aim to raise funds and awareness of Tyneside and Northumberland MIND and the excellent work and services they provide to our local community,” he said.

“But we also hope to draw on their expertise to develop our understanding and awareness as a group of mental health and the sort of issues that affect everyone’s life in some capacity.”

Alex Wilson, CEO Tyneside and Northumberland MIND said the charity was “thrilled” to be the Malhotra Group’s chosen charity for 2022.

“Having such a successful and recognisable business supporting us in our Charity of the Year Programme which both raises funds and raises mental health awareness is an exciting opportunity for us.

“Already in a short space of time their team have shown real dedication to the partnership and have come up with some fantastic ideas on how they can raise money to support people with mental health across our region”.

“As a charity we rely on fundraising in order to carry out our work in supporting individuals, families, communities and businesses with mental health struggles so we would like to say a big thank you to Atul Malhotra and his fantastic team for this and we look forward to the year ahead.”

Malhotra Group plc already offers staff a confidential employee benefit designed to help them deal with personal or professional problems that could affect their home life, work life, health and general wellbeing.

Its Employee Assistance Programme (EAP) provides a complete support network that offers expert advice and compassionate guidance 24/7, covering a wide range of issues.

Atul Malhotra said: “We wholeheartedly believe in providing an EAP service that offers not only reactive support when someone needs it but also proactive and preventative support to deliver the best possible outcomes.”

Malhotra Group raised a total of £10,500 for its 2021 Charity of the Year, Gosforth-based cancer transport charity Daft as a Brush, despite many leisure sites being closed during the pandemic. It hopes to exceed this total for MIND for 2022.

For more information about Malhotra Group plc contact www.malhotragroup.co.uk.

North East charity set to benefit from Malhotra Group backing