Popular Northumberland destination ranked as UK's best seaside town

If you want the perfect British seaside holiday, choose Wales, Scotland or the North East of England according to a new study from Which?

A survey of almost 5,000 Which members suggests that holidaymakers love unspoilt beaches, gorgeous scenery and peace and quiet, rather than the crowded hot spots in the South East or South West.

For the fourth year in a row, Bamburgh can call itself the best seaside town in the UK, beating more than 120 other UK towns and villages, while Tynemouth also saw a high ranking.

The five highest-rated towns are in the North East (Bamburgh and Tynemouth), Wales (Portmeirion and St Davids) and Scotland (St Andrews). 

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Bamburgh received the full five-star ratings for its beach, seafront, scenery, tourist attractions, and peace and quiet. It also clinched an outstanding 86% overall destination score. Visitors loved the spectacular views of Bamburgh Castle, standing guard on a rocky outcrop above miles of sand and windswept dunes.

'Bamburgh Castle is probably the most impressive castle in the British Isles,' one visitor said, while many others praised the 'wild, beautiful beach' and the handful of excellent pubs, restaurants or cafés in the village itself.

Scores were based on the quality of beaches, the seafront, food and drink, tourist attractions, scenery, shopping options, parking, peace and quiet accomodation and value for money.