Turkish barbers refused permission for 'garish' sign 'harming' market town
An application for an electric sign outside a Turkish barber shop has been rejected.
The team behind Turkish Barber 2 in Morpeth applied for advertisement consent for the sign, which has already been up for more than five years.
But council planners deemed the neon frontage was “visually intrusive and out of keeping” with its historic surroundings.
The authority said the "unsympathetic design" with "overly bold colours" failed to "respect the established character" of the site and nearby Grade II-listed buildings within a conversation area.
The application attracted 31 objections and complaints.
The Northumberland County Council planning report, recommending refusal, stated: “The signage is considered unacceptable due to its design, scale and visual impact on the surrounding area.
"The sign, due to its unsympathetic design, use of overly bold colours, its overall size and proportions, and the additional visual impact arising from its illumination, collectively result in a visually intrusive form within the street scene and fails to respect the established character of the site and its surroundings.
"The signage appears overly dominant within the streetscape and does not relate sensitively to the established form, proportions, or materials of surrounding area and listed buildings.
"The concerns raised in the objections are noted and are considered to cause an unacceptable level of harm to the site and surrounding area.”