Sainsbury’s and Greggs partner up for opening of new petrol station concession

Sainsbury’s and Greggs have partnered up for the first time with the opening of a new petrol station concession

The new Greggs concession, which has opened in an existing Sainsbury’s petrol station, includes a hot food counter and cold fridges. The partnership will see the petrol station stock items including Greggs sausage rolls, pasties and vegan alternatives, alongside options from Sainsbury’s convenience range.

Rhian Bartlett, Sainsbury’s food commercial director, said: “We’ve launched this new concept as part of our ongoing plan to transform our takeaway food offer with top brands – bringing even more innovative and delicious food and drink to our customers. This is the first time we’ve worked with Greggs and we’re delighted to be partnering with one of the UK’s favourites for freshly prepared food on the go.”

The new site will open between 6am and 9pm and also includes the baker’s click & collect service. Currently, the only site open is at Sainsbury’s petrol station in Biggleswade, Bedfordshire, but the two companies plan to expand their convenience partnership across the UK later this year.

Greggs property director Tony Rowson, said: “Our opening at Biggleswade will be our first with Sainsbury’s as we expand and diversify our retail estate as part of our ambitious property strategy.”