‘A massive day symbolically’ - Newcastle United fans ecstatic as Mike Ashley’s Sports Direct signs are removed from St James’ Park

Jordan Cronin
By Jordan Cronin

Newcastle United Football Writer at NewcastleWorld

Published 6th Dec 2021, 12:40 BST
Updated 6th Dec 2021, 12:48 BST
The Sports Direct signs are coming down. (Photo by Lee Smith - Pool/Getty Images)The Sports Direct signs are coming down. (Photo by Lee Smith - Pool/Getty Images)
The Sports Direct signs are coming down. (Photo by Lee Smith - Pool/Getty Images) | Getty Images
The Sports Direct signs at St James’ Park are finally coming down - and Newcastle United fans are absolutely ecstatic.

This is not a drill. The process to make St James’ Park free of Sports Direct signage is underway.

Hide Ad
Hide Ad

For far too long, Newcastle United’s proud home has been covered in blue and red advertisement - a dire reminder of the previous regime.

The change in ownership of PCP Partners, the Public Investment Fund of Saudi Arabia and RB Sports and Media has bred a new life and new hope into the football club.

The shackles of Mike Ashley, at present, still remain on the pitch but off it, the removal of the signs is an even bigger step to a fresh beginning.

Hide Ad
Hide Ad

They symbolised the Ashley era. But when supporters arrive back to St James’ Park for the visit of Manchester City on December 19, it is hoped they’ll be gone without a trace.

We can’t wait - but how do Newcastle supporters feel? Here’s what readers told NewcastleWorld.

‘A massive day symbolically’ ‘Relief. A freedom’

Related topics:Mike AshleyManchester CityNewcastleWorld

Comment Guidelines

National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.