‘A massive day symbolically’ - Newcastle United fans ecstatic as Mike Ashley’s Sports Direct signs are removed from St James’ Park

The Sports Direct signs at St James’ Park are finally coming down - and Newcastle United fans are absolutely ecstatic.

The Sports Direct signs are coming down. (Photo by Lee Smith - Pool/Getty Images)

This is not a drill. The process to make St James’ Park free of Sports Direct signage is underway.

For far too long, Newcastle United’s proud home has been covered in blue and red advertisement - a dire reminder of the previous regime.

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The change in ownership of PCP Partners, the Public Investment Fund of Saudi Arabia and RB Sports and Media has bred a new life and new hope into the football club.

The shackles of Mike Ashley, at present, still remain on the pitch but off it, the removal of the signs is an even bigger step to a fresh beginning.

They symbolised the Ashley era. But when supporters arrive back to St James’ Park for the visit of Manchester City on December 19, it is hoped they’ll be gone without a trace.

We can’t wait - but how do Newcastle supporters feel? Here’s what readers told NewcastleWorld.

‘A massive day symbolically’ ‘Relief. A freedom’