Amanda Staveley confirms major Newcastle United structural move with behind-the-scenes documentary

The Newcastle United co-owner spoke about the future of the club at the FT’s Business of Football summit.
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Amanda Staveley, today, confirmed Newcastle United has been filming an Amazon documentary however not in the traditional format.

Speaking at the Financial Times’ Business of Football summit, Staveley clarified the documentary would not be a part of the ‘All or Nothing’ series which has previously followed the likes of Tottenham, Arsenal and Manchester City.

Instead, the Amazon film crew have been following the commercial side of the Mags.

As The Athletic reported, Staveley said: “There is a film crew who are making a documentary for Amazon about the behind-the-scenes work that we’re doing at Newcastle.

“They’re not focusing on it as an All or Nothing, they’re more focusing on the commercial side.

“With [Financial Fair Play] rules as tight as they are, we really need to do everything we can to grow our revenue and grow our finances.”

The documentary will form part of NUFC’s push to become a multi-club structure with a heavy focus on development and recruitment.

Potentially with the mind to recruit more clubs.

Staveley continued: “Obviously if we’re looking at everything in terms of how we grow Newcastle, how we grow our brand, how we grow our club.

“An opportunity to buy players affordably well, early in the cycle, is critical to our growth. We’re very focused on our academy and young players at the moment.”

The clarification comes with reports of Newcastle signing Manchester City’s head regional scout Paul McLaren in the Summer.

According to Fabrizio Romano, McLaren will be joining the club in a newly-created head scouting role.

“Obviously we’ve looked at multi-club,” explains Staveley. “Whenever you look at multi-club you’ve got to make sure you’ve got the right fit. It’s complicated and we’re also looking at another structure, maybe something a little bit different that gives us more opportunity to work with a lot more clubs (without buying stakes in them). That’s at a quite early stage, so we’re just looking.”

“I think anybody who is looking to buy any club is going to be looking at that multi-club model,” Staveley concluded.