Eddie Howe’s sales pitch to James Maddison and potential new signings for Newcastle United

Eddie Howe has revealed how he ‘sells’ Newcastle United to potential new signings.

Howe has already successfully brought Nick Pope and Sven Botman to St James’ Park this summer, as well as Matt Targett on a permanent basis from Aston Villa.

Efforts to bolster the attacking areas have proved tricky however, particularly since missing out on Hugo Ekitike to Paris Saint-Germain.

That said, those efforts are continuing with Leicester City’s James Maddison and Burnley’s Maxwel Cornet two players under consideration currently.

United have had two bids rejected for Maddison, while Cornet’s release clause stands at £17.5million, a figure United must pay upfront.

Eddie Howe’s sales pitch to potential new signings

With Newcastle targetting a very strong market - Maddison in particular given his established qualities - Howe was asked how he sells the club to possible new recruits.

“I don’t find that very difficult at all, to be honest,” Howe said when speaking out in Austria.

“The club sells itself to a degree because of its history, because of the supporters, because of the stadium. I think, when you speak to players, everyone’s well aware of what Newcastle represents.

“What I have to sell is my way of working, my coaching philosophy, the way I want to play the game, my staff, the squad we have.

“I think they’re the things people, players maybe don’t know enough about, so you’re trying to give them a good representation of that, and trying to convince them this is the best decision for their career at this moment in time, so we can help develop them.

“That’s where I’ll have to go into detail.”