‘Excited’ - Liverpool man confirms Newcastle United behind-the-scenes move

Newcastle United have confirmed its latest behind-the-scenes appointment,

Jonathan Kane, who served as Liverpool’s vice-president of partnership sales, has joined as the Magpies’ new Director of Partnerships, where he will work closely with Chief Commercial Officer Peter Silverstone.

Kane will be tasked with growing the commercial department, as well as overseeing relations with the club’s growing family of commercial partners and directing an ongoing global search for future partnerships.

He said: “I am excited to be joining Newcastle United, particularly at a time of unprecedented growth for the club.

“I am looking forward to working with the talented group of people here at St. James’ Park and building an exceptional partnership business together.”

Silverstone added: “I am delighted to welcome Jonathan to Newcastle United at this hugely exciting time for the club.

“He has an outstanding track record in the sports industry and will bring unique skills, knowledge and experience to our talented internal team.

“We are on a journey to build a sustainable, leading, Premier League and European club, and we are putting in place a skilled, diverse and dedicated group of people on and off the pitch to drive our development.”

To put it simply, the more money Newcastle can bring in commercially allows more money to be spent in the transfer market as United battle against Financial Fair Play restrictions.