‘Lazy’ - Adidas slammed by Euro 2024 viewers as Newcastle United shirt inspiration revealed

Eagle-eyed football fans have slammed Adidas after noticing similarities between Newcastle United and Italy’s goalkeeper shirts.

The German sports giant recently unveiled Newcastle’s home shirt for the upcoming campaign. A highly-anticipated launch saw hundreds of Toon supporters queue outside St James’ Park - where they were greeted by senior club officials.

Nostalgia was in the air as Adidas reunited their relationship with the Magpies. They famously produced Newcastle’s kits between 1995 and 2010 - creating some of the most iconic designs of the Premier League era.

United’s home shirt was released on June 7, with away and third kits set to be released later this summer. However, Adidas have been dubbed “lazy” by one viewer tuned into Italy’s 2-1 win over Albania.

A social media user noticed a striking resemblance between Italy’s and Newcastle’s goalkeeper shirt. The post read: “Did anyone get onto Italy’s goalkeeper top being the same as the Newcastle one? Can’t believe they have been that lazy.”

Both designs do, indeed, mirror each other, with a funky green and yellow pattern taking centre stage. One response noted how Spain’s keeper top also features the same template.

However, other fans were quick to point out that this is not unusual for Adidas, who rarely create bespoke kits for goalkeepers. One user on X, formerly Twitter, pointed out Newcastle’s vintage 1995-96 design alongside Liverpool’s from the same season.

Another wrote: "All Goalkeeper shirts the same as per template. There will be a huge amount of club and international teams that will have the same."