Newcastle United agree multi-year deal after Leeds United announcement & St James' Park hint
Newcastle United have partnered up with the “world's leading energy drinks brand”.
A club statement has confirmed Newcastle have signed a multi-year partnership with Red Bull to become the club’s Official Energy Drink Partner.
“Red Bull will benefit from global exposure at the Magpies' matches,” the Magpies announced. “In addition to in-stadia branding, Red Bull will supply product to playing staff, the stadium concourses and the club's hugely popular fanzone; St. James' STACK, presented by Sela.”
Red Bull advertising was spotted on the pitchside boards at St James’ Park during Sunday’s 2-1 win against Tottenham Hotspur. The Austrian company replaces Monster Energy.
Commenting on the partnership, Newcastle United's Chief Commercial Officer, Peter Silverstone, said: "Attracting leading brands to Newcastle United continues to be at the forefront of our exciting commercial growth and Red Bull is a fantastic addition to our partnership family.
"This partnership with Red Bull recognises the exciting journey that Newcastle United is on, with our ever-growing digital presence and increased international television audience of 62% in the last 12 months.
"Red Bull has an unrivalled passion for engaging with sports fans around the world, through culturally relevant partnerships and unique events. The club's global appeal and strong supporter base will continue to establish Red Bull as a market leader in the UK, USA, Middle East and throughout Europe."
Earlier this summer, Red Bull has made its first foray into English football by buying a minority stake in Leeds United. The multi-year deal saw see the company become the team's new shirt sponsor, as well as energy drink partner.
Red Bull has attracted controversy over previous deals with football clubs - including in Austria where Red Bull Salzburg changed its name, crest and stadium name after being taken over in 2005.