Newcastle United agree ‘significant’ multi-year partnership after ‘historic’ £25m deal

Newcastle United have announced a new multi-year commercial partnership deal by partnering up with newly launched UK ‘iGaming’ and online sports betting brand BetMGM.

BetMGM, a brand from MGM Resorts International taps into its Las Vegas heritage to bring the best in entertainment and betting, will be visible to match-goers and global TV viewers across St. James’ Park.

Commenting on the partnership, Newcastle United’s chief commercial officer, Peter Silverstone, said: “We are delighted to be introducing BetMGM as an official club partner.

“BetMGM already has a significant presence in the city of Newcastle, with the company’s UK office here, so it is a business that understands the football club, its fanbase and the region.

“We are very pleased to be taking this step together and I’d like to welcome BetMGM to our growing family of partners.”

Sam Behar, UK director at BetMGM, said: “Newcastle United’s re-entry into the world’s elite this season is a golden moment for the football club and its incredible fans.

“We are proud that the club has selected BetMGM as one of its betting partners for the upcoming season. With our launch in the UK, it is fantastic to have Newcastle United as part of our stable of Premier League partner clubs. The team’s ambition and drive perfectly align with our growth strategy and we can’t wait to get started.”

The partnership with BetMGM follows on from the announcement of Adidas’ return as the club’s kit manufacturer from the 2024-25 season. Earlier in the summer, Newcastle also confirmed Sela as their front-of-shirt sponsor in a record £25m-per-season deal.