Newcastle United announce new agreement amid £65m FFP boosts

Newcastle United have announced a new partnership with Quidd that will land the club cash to combat the Premier League's Profit and Sustainability rules. Quidd is a digital collectable and NFT marketplace that is a subsidiary of Animoca Brands.

A club statement read: "The partnership will provide Newcastle United supporters around the world with the opportunity to build and trade collections of officially licensed digital trading cards, digital video moments, and digital memorabilia on Quidd while unlocking a number of exclusive experiences."

The club and Quidd will release limited edition Newcastle United trading cards on March 28 as part of the deal. Club chief executive Peter Silverstone said of the deal: "Quidd is the ideal partner for our first-ever, officially licensed, digital collection. As Newcastle United's fanbase expands globally, it is important we find new, and innovative, ways to build strong connections with club supporters wherever they are, and across a variety of different platforms.

"This innovative partnership with Quidd will allow us to reach and engage club supporters through an exciting digital collection which will augment our much-anticipated future retail offering." Quidd chief executive Michael Bramlage added: "We're thrilled to partner with Newcastle United as we venture further into the world of sports collectibles.

"The collecting of football stickers and cards is deeply embedded in football culture. In the same way that the internet, mobile devices and streaming services have profoundly changed the football viewing experience, we are using technology to help transform the football collecting experience. Our partnership with Newcastle United will showcase the unique capabilities of digital collectibles as an easy, fast, and fun way to collect, updating a long-cherished hobby for the modern age."

The deal adds to a haul of more than £65million in sponsorship and commercial deals the club have struck in the last year. It also comes ahead of the new £40million-per-season Adidas deal that will begin this summer. As for NFT's, Newcastle are a little late to the party following the explosion of the digital collectable market over the last couple of years. Though, since that explosion, which saw celebrities and sports teams get in on the act, dappGambl conducted a 2023 report that found that the vast majorities of NFTs are worthless and that around 23 million people hold NFT assets that do not hold any real value.