Newcastle United confirm £25m deal after leaked player images

After leaks galore, finally, Newcastle United have launched their Premier League home kit for the 2023/24 season.

And unlike previous years, the recent leaks, as revealed by NewcastleWorld, were correct.

This year’s shirts also the club’s new sponsor on the shirt for the first time, Saudi-based company Sela.

Newcastle United CEO Darren Eales said of the big reveal: “We are delighted to welcome Sela as our new front-of-shirt partner. This partnership follows a highly competitive commercial process and we believe we have found the perfect front of shirt partner to support us in reaching our objectives on and off the pitch.”

The launch coincides with a huge date in the Geordie calendar, the Blaydon Races, as well as this evening’s Sam Fender gig at St James’ Park.

Newcastle United release statement in full

Newcastle United is delighted to announce a new multi-year front of shirt partnership with

Sela, a pioneering destination and experiences organisation.

After achieving a fourth-place finish in the 2022/23 Premier League season, Newcastle United will proudly

showcase Sela at the front and centre of its iconic shirts as the club embarks upon a long-awaited return to

the UEFA Champions League in the 2023/24 campaign.

The agreement between the two rapidly growing organisations will see them uniting at an exciting stage in

their respective journeys, with Sela – the driving force behind a wide range of spectacular events, iconic

destinations, and attractions in the Middle East – becoming Newcastle United’s front of shirt partner.

Sela brings brands and people together by creating, constructing and operating unique destinations and

recreational experiences. Created in Saudi Arabia and with its origins in the sports events industry, Sela

continues to provide comprehensive football opportunities from elite to grassroots level locally and internationally.

As well as bringing global sports and entertainment events to the Middle East, Sela has delivered iconic

properties and attractions. Its portfolio includes the Riyadh Boulevard, Riyadh City and Boulevard World

entertainment experience venues, and the luxury VIA Riyadh complex, as well as the state-of-the-art Jeddah

Superdome and Jeddah Yacht Club and Marina, to name a few.

The agreement represents an integral part of Sela’s continuing global expansion. The partnership with

Newcastle United will reach, engage and connect with the Magpies’ rapidly growing global fanbase and

audience through a range of physical and digital activations.

Darren Eales, CEO at Newcastle United, said: "We are delighted to welcome Sela as our new front-of-shirt

partner. This partnership follows a highly competitive commercial process and we believe we have found the

perfect front of shirt partner to support us in reaching our objectives on and off the pitch.

"We team up at an exciting time in the history of both organisations given both share an ambitious vision to

expand their brands globally.

"Fan engagement is central to what we do at Newcastle United and, in Sela, we are partnering with an

organisation with shared interests that has delivered incredible events and experiences to millions of people

over many years.

"Closer to home, we will work closely on the design and operation of a new fan zone area at St. James' Park,

taking inspiration from Sela's incredible properties elsewhere."

Peter Silverstone, Newcastle United's Chief Commercial Officer, said: "Sela joins us on our exciting journey

back into the UEFA Champions League, enabling us to reach and engage with an even greater global audience

together. We are proud to put their brand at the front and centre of our next stage of growth as an elite

global Premier League club.

"Our partnership will provide a key gateway to growing our fanbase globally, and specifically in Saudi Arabia

and the Middle East, while showcasing Sela’s activities and iconic destinations and properties, as they look to

diversify their business activities in the UK and beyond.

"Sela has an incredible track record in delivering experiences across recreational sectors, and particularly in

marketing sporting assets and properties including the Spanish Super Cup and Italian Super Cup.

"We believe they will market our club and brand accordingly, boosting our aim to be the most supported

Premier League club in Saudi Arabia – a country with a young, digitally-savvy population that is hugely

passionate about football.

"We look forward to announcing further details of our partnership in due course."

Ibrahim Mohtaseb, Senior Vice President at Sela, commented: “This partnership is about Sela being part of

the next chapter for the club.

“It’s about us supporting the men’s, women’s and Academy teams. And it’s about bringing to life world-class

experiences, which is at the heart of what we do as a company.

“For Sela, it all started with football more than 25 years ago. Today, we have grown into a multi-faceted

company creating experiences and amazing destinations that millions of people enjoy each year, across a

range of sport, entertainment, hospitality and retail settings. Now we are embarking on the next stage of our

international growth.

“Where we can put our resources and innovation to good use for the benefit of fans, the club and the wider

communities it serves, we will do so.”

Newcastle’s 2023/24 home kit, with the new Sela branding, will be available for supporters to buy in store

and online at shop.nufc.co.uk from 8am BST on Saturday 10th June.

To find out more about Sela, please visit sela.sa.