Newcastle United hold off the pitch talks over major ‘potential transfer’
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Newcastle United have reportedly held talks over a nostalgic reunion with Adidas.
Magpies fans hold a sentimental feeling towards the sportswear manufacturer after it designed a number of iconic kits, namely throughout the Kevin Keegan era.
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Hide AdSadly, the 15-year partnership ended in 2010 after Adidas became disillusioned with the negative publicity under former owner Mike Ashley.
But now United are flying high under their new PIF-led owners, Adidas could make a somewhat emotional return, according to the Daily Telegraph.
It’s claimed representatives of Adidas were at St James’ Park to watch Newcastle’s 2-0 Carabao Cup quarter-final win over Leicester City last Tuesday amid interest in being the club’s next kit-makers.
The report adds: “Newcastle United have not signed a player in January but have been in talks off the pitch over a potential transfer.”
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Hide AdHowever, a change of kit supplier beyond this campaign would require Newcastle to negotiate an early exit from the “multi-year” agreement they signed with Castore in Ashley’s last summer on Tyneside in 2021.
Speaking about Castore last year, Chief Executive Officer Darren Eales told BBC Newcastle: “I’ve just obviously started with the club, and Castore are our current partners They’re our partners for, you know, a contractually-committed period.
“They’re a company that I’m going to go and visit. I want to chat with them, and talk with them, and try to be the best partners that we can with them, and vice versa. I’m a great believer that it’s all about having that communication.
“From my perspective, we’ve got Castore as a partner that has shown commitment to the club from before I was here, before ownership was here. And, from my perspective, they’ve been great club partners, but we’ll always look, because you can always improve.
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Hide Ad“It’ll be ‘how can we help Castore? How can Castore help the club?’. We’re working together, we’re partners. It’s great for both parties the better we can do.”
Eales worked with Adidas during his time at MLS side Atlanta United, while the club’s Chief Commercial Officer Peter Silverstone did the same at Arsenal.
While Castore have designed a number of bespoke kits, most of which have gone down well with supporters, plenty have voiced their disappointment and frustration at the manufacturing and customer service, often resulting in delayed deliveries.