Newcastle United are set to agree a new front-of-shirt sponsor for the 2026/27 season following the end of Sela's £75million three-year deal.

Newcastle United are understood to be in advanced talks regarding a new front-of-shirt sponsor ahead of the 2026/27 season.

NewcastleWorld understands the club will have a new sponsor in place in time for the new season though the new Adidas shirts are expected to go on sale prior to the new sponsor being announced.

The identity of the new sponsor and the timeframes involved regarding further announcements will remain private while the deal is finalised.

Leaked images have circulated showing Newcastle’s 2026/27 Adidas kit range without a front-of-shirt sponsor, raising concerns among supporters over a new deal.

Newcastle’s lucrative three-year partnership with Sela worth £75million in total ended this summer, but the club are set to strike a new sponsorship deal. This will come as welcome news to supporters amid growing concerns that the club would start the season without a main sponsor in place.

But the club have remained relaxed through the process, and their patience looks to have paid off.

Newcastle United new 2026/27 home kit

Adidas and Newcastle chiefs have gone with a distinct black stripe down through the centre of the shirt, with thinner black lines inside the white stripes on either side.

The Magpies incorporated a blue trim into last season’s home top, though next season is far more striking around the collar, shoulders and sleeves.

An image shared by David Burt on X shows the shirt on a clothes hanger with a Noon sleeve sponsor but no front-of-shirt sponsor.

The current market for front-of-shirt sponsors is understood to be more challenging than it was previously due to the current global and commercial landscape. Rival Premier League clubs are understood to have agreed cut-price shirt sponsorship deals just to ensure they have a sponsor on the front of their shirt.

But Newcastle’s patient approach will see them secure a satisfactory deal ahead of the new season, with further details set to be released in due course.

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