The Magpies released their 2026/27 Adidas home shirt without a sponsor in place. But KNOX Hydration will be building on its partnership with Newcastle by following up on the training ground sponsorship package and also becoming the new front-of-shirt sponsor.
Any fan who has purchased an authentic sponsorless shirt will be offered the opportunity to have KNOX retrospectively added free of charge.
"We are thrilled to welcome KNOX Hydration as a world-class partner,” said Newcastle chief executive officer David Hopkinson when the training ground sponsorship announcement was made.
“They share our relentless ambition to disrupt the status quo and reach the pinnacle of our respective industries. This isn't just a branding exercise; it’s a performance-led partnership that will also support our community.
“As we integrate KNOX Hydration products into our daily environment at 'The KNOX,' we are giving our players the best possible tools to succeed, while driving the commercial growth necessary to compete at the very top.
“This is an exciting partnership for everybody at Newcastle United and KNOX, and we cannot wait to get started.”
Following The Shields Gazette’s exclusive reveal of the new shirt sponsor on Tuesday night, various concept designs from supporters showing how the new shirt could look with a sponsor have been doing the rounds on social media.
While these are just concept designs and not linked to anything official approved by the football club, they give some idea as to how the new shirt could look.
We’ve selected some of the most notable designs and included them in a gallery below...
9. 2026/27 unreleased away shirt
An impression of how the KNOX sponsor could look on Newcastle's yet to be released 2026/27 away shirt. | NUFC