Newcastle United roll back the years ahead of 2026/27 season as £60m deal gets public launch
This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.
Newcastle United 2026/27 away kit launch: Newcastle United’s new Adidas away kit is now on sale.
Newcastle United’s new 2026/27 Adidas away kit has gone on sale this week.
Last month, Newcastle released a divisive new black-and-white home shirt without a front-of-shirt sponsor. It was later revealed by The Gazette and confirmed by the club that KNOX Hydrate would be the club’s new front-of-shirt sponsor.
While the home shirts will have KNOX sponsorship added at a later date, the away shirt will go on sale with the KNOX logo present and available for the public to buy. The shirt sponsorship deal is worth £60million to the club over the next three years with an additional £18million going towards the rebranding of the training ground to The KNOX.
Newcastle‘s new away shirt has now officially gone on sale at the club shop. The kit was initially due to be released earlier this week but was delayed following the passing of club legend Kevin Keegan.
The kit is a patterned dark blue with white trim. It features the Adidas trefoil logo, and perhaps its most notable feature is its use of a retro club crest.
The Gazette has launched a WhatsApp NUFC channel to bring the latest news, analysis and team & injury updates directly to your phone. Simply click this link to join our NUFC WhatsApp channel.
The shirt adopts the Newcastle club crest used from 1976 to 1983. The circular crest features a magpie stood in front of a castle over a river with the words ‘Newcastle United Football Club’ around the perimeter.
It’s not the first time Newcastle have used a retro crest since returning to Adidas as kit partners in 2024. The club’s 2024/25 third kit featured the crest the club used from 1983 to 1988 and proved popular among supporters.
Newcastle’s pre-season started over the weekend with a 3-0 training ground friendly win over Darlington. Next up for Eddie Howe’s side is a trip across the river to Gateshead on Saturday, where the new away kit could make its debut.
Your next Newcastle United read: 'Working hard' - NUFC star issues update following injury blow