Peter Silverstone breaks silence as Newcastle United announce lucrative deal
Newcastle United agreed a lucrative deal with multinational card service Visa in their latest financial power play.
Newcastle United’s Chief Commercial Officer Peter Silverstone has revealed the club’s new partnership with Visa will help Saudi Arabian fans enjoy unique matchday experiences.
The Magpies confirmed a lucrative agreement with the multinational card service as their latest financial venture. Earlier this year, Newcastle struck a deal with Irish alcohol brand Guinness.
Toon chiefs have made a concerted effort to boost revenue streams since the Saudi-backed takeover to help comply with PSR restrictions. The move appears to benefit Middle Eastern fans when it comes to the matchday experience - which could prove controversial given the current ticketing climate.
Watching the Magpies has become a privilege - not a right - for thousands of fans following Mike Ashley’s exit. Plans remain in the pipeline for Newcastle to either expand or rebuild St James’ Park to help solve the capacity riddle.
Newcastle United statement
“Newcastle United Football Club is proud to announce a new partnership with Visa, a world leader in digital payments,” a club statement read. “The collaboration will deliver unforgettable experiences and unique opportunities for fans, starting with exclusive activations in the Kingdom of Saudi Arabia.
“Over the coming season, Visa customers in Saudi Arabia will have the chance to win money-can’t-buy experiences - including VIP matchdays at St James’ Park, meet-and-greets with Newcastle United players and legends, behind-the-scenes access, official club merchandise, and more.
“The partnership reflects the rapid growth of Newcastle United’s international fanbase, particularly across the Middle East. Support for the Magpies in Saudi Arabia has grown by double digits year on year, underlining both the global reach of the club and the region’s deep passion for football.
Peter Silverstone reacts
Toon chief Silverstone highlighted how the Middle East is a “key region” for the Magpies. He added: “We are delighted to partner with Visa to bring extraordinary experiences to our growing global fanbase, beginning in Saudi Arabia.
“The Middle East is a key market for Newcastle United, with digital engagement increasing by more than 20 per cent annually for the past two years. This partnership demonstrates our commitment to engaging supporters worldwide, while Visa’s expertise in delivering exceptional consumer experiences ensures we can reward our fans’ incredible loyalty.”