David Hopkinson releases statement as Newcastle United supporters condemn 2026-27 hikes
Newcastle United have raised season ticket prices by five per cent for the fourth consecutive year.
Newcastle United supporters have strongly condemned the club’s decision to raise season ticket prices for the fourth consecutive year.
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An official announcement confirmed a five per cent rise to standard seating prices. As for premium memberships - like the Platinum Club or Bar 1892 - they will face a 15 per cent increase.
In a lengthy update, Newcastle confirmed plans are in place to introduce a waiting list for season tickets. The disability discount has also been slashed from 50 per cent to 25 per cent.
David Hopkinson message to Newcastle United supporters
"I want to express my thanks to our supporters for their remarkable commitment,” new Toon CEO Hopkinson told the club website. “Our fans are the beating heart of Newcastle United and everything we are striving to achieve is only possible together.
"It is in that spirit of partnership and with deep respect for our fans that I want to be completely open about the decision to raise ticket prices. We fully understand this will not be popular news, and it is not a decision we take lightly. But the reality is that without making responsible increases, we cannot continue progressing or competing at the level we all expect and aspire to.
"In the current financial landscape, we must balance affordability for our fans with the need to generate the revenue required to remain competitive. After this adjustment, our general admission ticket prices will remain competitive in terms of value against other Premier League clubs, and we will also be offering the second-lowest price for a standard adult season ticket in the league.
"I also want to be clear about how we spend our revenue. The ultimate aim is to reinvest it directly into the areas that matter most: building a successful team, enhancing your matchday experience, and strengthening the infrastructure that supports long‑term success.
"At the same time, we're working hard behind the scenes to secure new commercial opportunities and operate more efficiently so we don't place unnecessary pressure on supporters.
"None of this works without you. Your passion, your unity and your unwavering backing are what move this club forward. We remain absolutely committed to building something special together - sustainably, responsibly, and with supporters at the heart of every decision we make. Thank you for everything you continue to give to power our progress."
Fan Advisory Board reacts
Newcastle supporters on social media have unanimously condemned the hikes. In a statement following the announcement, the Fan Advisory Board wrote: “Following the club releasing their plans for season ticket pricing next season, the Fan Advisory Board (FAB) would like to make our position clear. The FAB unanimously advised the club that there should be no increase to season ticket pricing and are disappointed the club have decided to go ahead with an increase.
“However, we are pleased that our engagement with the club resulted in some positive outcomes. In particular, the club has agreed to reconsider plans to introduce an additional range of booking fees and has also decided not to proceed with proposals to remove certain student discounts. The FAB also advised against changing the disability discounts but suggested working with NUDSA on this sensitive change.”