Newcastle United plot £25m+ sponsorship deal as 2026/27 front of shirt truth revealed
Newcastle United 2026-27 sponsor: The club are set to announce a new front of shirt sponsor for next season.
Newcastle United have allayed fears that they will start the 2026-27 season without a front-of-shirt sponsor.
Rumours have circulated online of Eddie Howe’s squad being snapped in next season’s home shirt without a FOS sponsor, prompting questions from supporters.
While starting a new season without a FOS sponsor is unusual, it isn’t totally uncommon, with Premier League rivals Chelsea and Nottingham Forest previously agreeing deals once the campaign is underway.
Newcastle United exploring new sponsorship deals
However, NewcastleWorld understands this isn’t an approach that will be deployed by the Magpies, as discussions with interested parties continue ahead of the new season.
Sela, a Saudi Arabian sports event agency, has been the club’s FOS sponsor since the beginning of the 2023-24 season, replacing Chinese betting firm Fun88. The Sela agreement is understood to be worth £25million per season, a significant increase on the reported £6m Fun88 deal.
Newcastle are again set to increase those figures ahead of next season as they explore all options on the table. Sela’s ‘multi-year’ agreement comes to an end this summer.
Howe’s side debuted this season’s home shirt on the final day of last season when they secured Champions League qualification, despite losing 1-0 to Everton at St James’ Park.
However, with a final FOS sponsor still to be decided, NewcastleWorld understands there will be no repeat of that for the final home of the campaign against West Ham United, which takes place a week on Sunday.
Indeed, Newcastle supporters will have to wait until next season before seeing the new kit - and sponsor - on show.