Newcastle United sponsors spotted on Tyneside in social media 'leak' as multi-year deal agreed

The logo of Saudi Arabia's flag carrier Saudia airline. (Photo by Giuseppe CACACE / AFP) (Photo by GIUSEPPE CACACE/AFP via Getty Images)The logo of Saudi Arabia's flag carrier Saudia airline. (Photo by Giuseppe CACACE / AFP) (Photo by GIUSEPPE CACACE/AFP via Getty Images)
The logo of Saudi Arabia's flag carrier Saudia airline. (Photo by Giuseppe CACACE / AFP) (Photo by GIUSEPPE CACACE/AFP via Getty Images) | AFP via Getty Images
Filming took place on the streets of Newcastle on Wednesday.

Newcastle United linked up with commercial partners Saudia on the streets of Tyneside this week with Formula E at the front and centre.

On Wednesday, images spread on social media of a film crew and a Formula E car at different parts of the city, from the Quayside, Monument & Central Arcade and St James’ Park.

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The car itself displayed the logos of the Public Investment Fund of Saudi Arabia, who own 80% of Newcastle, and Saudia, the club’s official airline partner.

The Magpies announced a multi-year deal with Saudia in October last year after they flew Eddie Howe’s side to Riyadh for warm-weather training and a match against Al-Hilal in December 2022.

Newcastle’s chief commercial officer, Peter Silverstone, said: "This is a natural step in our growing relationship with Saudia and follows our hugely successful partnership in 2022.

"We were incredibly impressed with Saudia, both on board our flights to and from the Middle East, and in what we experienced as our teams activated our partnership during the 2022/23 season. Saudia's partnership activations were extremely well received by our growing local and global fanbase, with incredible digital results being achieved by both parties.

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"Our ambition is to grow Newcastle United globally and to become the most popular Premier League club in Saudi Arabia and other territories around the world.

"Saudia will open up new markets for Newcastle United as we strengthen our connection with fans across the globe. We are very excited about the journey ahead. We relish the challenge and opportunity to support Saudia as it looks to expand its route network, and reach new audiences, through the huge global awareness Newcastle United can provide."

PIF has invested as Formula E’s principal partner while Saudia are the sport’s official airline partner. It’s understood the filming is for a collaboration advert which is set to feature Magpies stars such as Alexander Isak and Anthony Gordon. Newcastle called on the help of the Newcastle United Supporters Trust to appear as extras in the shoot.

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