‘Pioneering investments’ - PIF release video statement as Newcastle United value nears £1bn
PIF have transformed Newcastle United since buying the club from Mike Ashley in October 2021.
The Public Investment Fund have released a bullish video outlining their mission statement that features a cameo from Newcastle United.
PIF liberated the Magpies from Mike Ashley’s 14-year grip in October 2021 - with the club’s fortunes changing drastically. The regime are operating under tight PSR restrictions but have still catapulted Newcastle into dreamland.
Three years ago, the thought of winning silverware or reaching the Champions League was a fantasy. Coupled with Eddie Howe’s management, PIF - who own an 85 per cent stake in United - have propelled the club among England’s big boys.
Newcastle United closing in on £1bn valuation
A recent report from Forbes values Newcastle at £817million - or 19th in world football. This is almost treble the £305million Ashley sold the Magpies for three-and-a-half years ago.
Boosting the revenue streams have been a key focus for Toon chiefs as they aim to punch above their financial weight. Despite increasing income by 78 per cent since the takeover, the likes of Manchester City (£715million), Manchester United (£662million) and Liverpool (£614million) dwarf Newcastle’s (£320million) by comparison.
No longer can a rich owner swarm into English football and use unlimited riches to transform a club overnight. This has resulted in the Magpies becoming frustrated by PSR regulations, with no significant first-team signing for three transfer windows.
PIF release bullish video
PIF have outlined their seismic investments in an all-encompassing video that including a cameo from Newcastle. The narration reads: “When pioneering investments create waves of change, waves that ripple across the world. When they bring the most ambitious visions to life, transforming the way we live and work. When investments nurture innovation and accelerate new technologies.
#PIF is empowering the game, motivating you to sharpen your skills, think faster, and strive for greatness. That’s #ThePIFeffect #InvestedInBetter
— Public Investment Fund (@PIF_en) June 19, 2025
Motivate you to raise your game. And put you on a global stage. Investments creates ripples that elevate travel experiences. Builds world-class facilities and drives a whole new range of possibilities. When it inspires you to dig deeper and empowers you to step up to the highest level. To play smarter, embrace challenges and set yourself greater goals.
“To expand your horizons and go further than you ever dreamed you could. Or even brings a brighter future to millions. When pioneering investments touch every aspect of our lives and build a better world. That's the PIF effect.”
Newcastle United ‘part of’ wider strategy
Speaking earlier this year, PIF governor and Toon chairman Yasir Al-Rumayyan name-checked Newcastle while discussing their wider sports strategy. He said: “The sports sector is one of the 13 different sectors that we're really focusing on as part of our strategy. The first thing that we've done was in football - or soccer - we bought a Newcastle football club and we did extremely well.”
“We now have four different football clubs in Saudi and the reason why we acquired these four teams was that we wanted to elevate the Saudi Pro League to one of the top three football leagues in the world.”