Newcastle United’s latest PIF-linked partnership confirmed in Saudi Arabia

Newcastle United have announced a new partnership with Saudi Telecom Company (STC) from their base in Riyadh.

After teaming up with Noon (sleeve sponsor) and SAUDIA (official airline partner) for the mid-season trip to the Middle East, the Magpies have now confirmed STC as their official digital tour partner.

United’s owners the Public Investment Fund of Saudi Arabia hold a majority stake in STC, who will have a digital presence at the fixture versus Al-Hilal on Thursday, as well as feature on the advertising board at St James’ Park for the remainder of the campaign.

Explaining the partnership, Newcastle United’s Chief Commercial Officer Peter Silverstone, said: “Our ambition is to grow our supporter base in Saudi Arabia; a country whose young population includes a large, passionate and highly engaged football community.

“We are delighted to welcome stc to our growing family of partners and have them on board as our second strategic partner for the club’s visit to Saudi Arabia this December.

“stc digitally connects millions of individuals and businesses throughout the Middle East and their market knowledge, expertise and experience in sport partnerships will complement our drive to reach and engage with more people across one of our key markets. We look forward to working closely with stc.”

The partnership has once again fuelled speculation ahead of the summer with Newcastle searching for a new shirt sponsor to replace Fun88.