Newcastle United’s owners priced at £865m as named most valuable sovereign wealth fund brand in the world

Newcastle United’s majority owners have been named as the most valuable brands among the global sovereign wealth funds, with a value of over £865m (or $1.1bn.)

Saudi Arabia’s Public Investment Fund (PIF) topped the list of 50 of the largest asset management companies and sovereign wealth funds in the world, created by UK-based brand valuation and strategy consultancy Brand Finance.

PIF have owned 80% of Newcastle United following the club’s £305m takeover in 2021. Since then, the wealth fund has made investing in the sports industry a top priority.

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Alongside being the most valuable, the report found PIF was the second-strongest sovereign wealth fund in terms of brand strength, adding its ambitious growth prospects in light of its 2030 targets enhanced the value. Newcastle United co-owner, Mehrdad Ghodoussi, who owns around 6% of the club, celebrated the achievement on Instagram.

In February, PIF governor and Newcastle United chairman Yasir Al-Rumayyan announced the fund would increase its spend by £23.7bn, following an increase in investments. It was also stipulated 20-25% would be ringfenced for global investments. Despite having a brand value of over a £865m, its rumoured PIF is worth over £550bn.