'Northern icons': Newcastle United announces multi-year deal with North East mainstay

Newcastle United have announced another partnership in what appears to be a flurry of corporate deals for the club.

Yesterday the club announced its multi-year deal with Inpost and, now, it's announced a partnership with a North East institution.

The Magpies have welcomed Fenwick as its official luxury retail store partner.

Both United and the department store have significant histories in Newcastle and the two will now build a partnership that celebrates community and local talent, as well as creating surprising experiences for the people of Tyneside and beyond.

Fenwick will lend its name to The Rooftops with Fenwick and its green logos will be displayed around St James' Park on matchdays.

The Rooftops opened this season, replacing the Gallowgate Club.

Peter Silverstone, Newcastle United's Chief Commercial Officer, said: “We are incredibly proud to be teaming up with Fenwick – an organisation that is very special to Tyneside. Newcastle United and Fenwick have a combined 270 years of history and heritage in the heart of Newcastle. We share a passion for the city and its people.

"After recently launching its Quiet No More brand campaign, there could not be a better time for Fenwick to turn up the volume by joining forces with Newcastle United; one of the loudest and most talked about clubs in Europe and across the globe. We look forward to supporting Fenwick as it embarks on an ambitious programme of investment, transformation and global recognition as we continue on our own upward global trajectory, both on and off the pitch.

“With such incredible attention to detail and commitment to excellence, Fenwick is also the perfect partner for The Rooftops with Fenwick where we will provide memorable Newcastle United and Fenwick experiences for our members and guests.”

Leo Fenwick, strategic partnerships director for Fenwick, added: “Partnering with Newcastle United Football Club marks the beginning of an exciting new chapter for Fenwick, which has been an anchor in the city since we first opened over 140 years ago, bringing our unique curation of fashion and hospitality to the community.

"We are incredibly proud to be on a shared mission to support local talent, creativity and passion, whilst putting the city and Northeast on the map globally. With our ongoing investment programme transforming our store for the future, we're pleased to join wider efforts to invest in the region, and this partnership will only serve to amplify our reach and impact."