Green Newcastle spot named as 'hidden instagrammable gem'

A family favourite spot has been named as a top hidden spot in the UK.

A new study has revealed which lesser-known attractions across the country generate the most attention on Instagram, based on hashtag usage.

The study, carried out by Ireland Prestige Tours, analysed Tripadvisor’s Hidden Gems category across 50 UK cities.

Jesmond Dene Banqueting Hallplaceholder image
Jesmond Dene Banqueting Hall | Guy Newton

These were then cross-referenced with the amount of instagram posts with the site hashtag.

While well known across Tyneside, Jesmond Dene has been ranked in 8th across the UK, while the Victoria Tunnel ranked joint 29th.

Denise McCabe, a travel expert at Ireland Prestige Tours, says the popularity of hidden gems reflects how people want to experience places now. “A lot of travellers are just tired of crowds. They don’t want to spend half their time waiting in lines or trying to get a clear photo.

“Hidden gems usually give you a bit of breathing room. You can wander, take your time, and actually enjoy being there instead of rushing through it.

“There’s something nice about going somewhere that doesn’t feel staged. You might stumble across a quiet path, a small village, or a view you weren’t expecting. Those moments tend to stick with people more than the obvious landmarks, and that’s why they end up being shared online.”

Top spot went to Primrose Hill in London, with Edinburgh’s Dean Village and Gower Peninsula in Swansea taking the rest of the top three places.

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