New 'competitive socialising' experience to open at Gateshead's Metrocentre this summer
A ‘competitive socialising’ experience, which launched at The O2 in London in December, is set to open in two more locations this summer, including the Metrocentre in Gateshead.
Activate is the world's first-ever, immersive, tech-led active, group gaming attraction. It launched in Canada in 2017 and was brought to the UK by We Do Play, the group that has launched a number of entertainment experiences including Flip Out and Putt Putt Social.
London's The O2 was chosen as the springboard for Activate's European launch, and now work has started on the second location for Activate at the Metrocentre, with plans to open in time for the summer holidays.
The 9,902sqft attraction will be joining other leisure operators such as Treetop Golf, Clip ‘n Climb, Namco Funscape, and The Escapologist.
Work will also start at the end of this month on the third Activate in the UK, which will be in Leicester, with another London site expected to launch by the end of the year.
Rich Beese, Co-Founder of We Do Play, said: "We welcomed 50,000 fun seekers through the doors of the first Activate at London's O2 in the first six weeks of opening, making this location the number one best-performing Activate out of 60 in North America, Canada and Dubai, and it is already ranked at number 5 on Tripadvisor's ‘Fun Activities and Games in London' with all five-star reviews.
"And we are thrilled to be announcing three new openings with Newcastle's Metrocentre leading the way with a summer launch. Metrocentre felt like the perfect location for Activate's first launch outside of London, already home to a fantastic variety of leisure concepts. The team at this incredible retail, leisure and entertainment destination are great to work with and we can't wait to bring Activate to the North East. We just know that families and fun seekers in the region are going to love it!
"Leicester and London's Oxford Street will follow hot on the heels of the Metrocentre launch - and we have more openings planned later this year. Activate is going to be the biggest competitive socialising experience to launch in the UK in 2025!"
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