Newcastle rugby team unveil new look following Red Bull takeover
Newcastle Red Bulls have today unveiled their club crest and playing strips.
The North East’s largest Rugby Union club were taken over by the energy drink giant last month and have released their new look ahead of the start of the new season.
Initially founded in 1877, the club was most recently known as Newcastle Falcons.
This is a name it had held since 1997, with the takeover impacting the team’s name and logo.
A statement from the club says: “The badge encompasses the North Star, reflecting Newcastle Red Bulls' status as the league's northernmost club as well as giving direction.
“The dynamic bulls represent the driving force with the club always moving forward, with other elements of the design incorporating a rugby ball and the Tyne Bridge.
“As well as the black home kit, Newcastle Red Bulls have also unveiled their gold away shirt, demonstrating a proud connection with the club's professional history.”
“The club wore black with gold trim in lifting their 1997-98 Premiership title - still the only team ever to win the top-flight crown the first season after promotion.”
The new look will be given its first public run out on Friday, September 12 when the club hosts London-based team Harlequins in the PREM Rugby Cup. Kick off on Friday is 7:45 at Kingston Park.